When are Clients Helpful? Capitalising on Client Involvement in Professional Service Delivery

Professional service firms apply specialist knowledge to create customised solutions client problems. In their work, teams of professionals undertake projects in which clients may be closely involved co-creating solutions. However, we know little about the conditions under involvement contributes better performance. We examine direct and conditional contribution can make project success propose team bonding capital as a moderator. conduct multi-level analysis data from 58 managers 171 consultants nested teams. find positive impact on both performance member idea creativity. Team moderates relationships has with individual creativity, where is greater when high. Implications for theory practice are discussed.